Privacy Policy

Introduction

Photo Logica (“we,” “us,” or “our”) respects the privacy of our users (“you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://photo-logica.com and any other media form, media channel, or mobile website related or connected thereto (collectively, the “Site”). Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last updated” date above. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification. You are encouraged to periodically review this Privacy Policy to stay informed of updates. Your continued use of the Site after the posting of changes constitutes your acceptance of such changes.

Collection of Your Information

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal data

Personally identifiable information, such as your name, shipping address, email address, and telephone number, and demographic information, such as your age, gender, hometown, and interests, that you voluntarily give to us when you register with the Site or when you choose to participate in activities related to the Site (for example, contacting us, subscribing to a newsletter, or leaving a comment). You are under no obligation to provide personal information of any kind; however, your refusal to do so may prevent you from using certain features of the Site.

Derivative data

Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, access times, and pages viewed directly before and after accessing the Site.

Financial data

Financial information, such as data related to your payment method (for example, a valid credit card number, card brand, expiration date) that we may collect if we offer purchases on the Site. We store only very limited, if any, financial information that we collect. Otherwise, financial information is stored by our payment processor, and you are encouraged to review the processor’s privacy policy and contact them directly for responses to your questions.

Data from social networks

If you choose to connect with us through a social networking site (such as Facebook, Google, Instagram, Pinterest, or X/Twitter), we may receive user information from that site, including your name, username, location, email address, profile picture, and public data for contacts, in accordance with that platform’s permissions and policies.

Mobile device data

Device information, such as your mobile device ID, model, and manufacturer, and information about the location of your device, if you access the Site from a mobile device and your settings permit sharing this information.

Data from contests, giveaways, and surveys

Personal and other information you may provide when entering contests or giveaways and/or responding to surveys.

Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

Administer sweepstakes, promotions, and contests.
Assist law enforcement and respond to subpoenas.
Compile anonymous statistical data and analysis for use internally or with third parties.
Create and manage your account.
Deliver newsletters and other information regarding promotions and the Site to you.
Email you regarding your account or any transactions.
Enable user-to-user communications (if enabled on the Site).
Fulfill and manage purchases, orders, payments, and other transactions related to the Site (if offered).
Generate a personal profile about you to make future visits to the Site more personalized.
Increase the efficiency and operation of the Site.
Monitor and analyze usage and trends to improve your experience with the Site.
Notify you of updates to the Site.
Offer new products, services, and/or recommendations to you.
Perform other business activities as needed.
Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.
Process payments and refunds (if applicable).
Request feedback and contact you about your use of the Site.
Resolve disputes and troubleshoot problems.
Respond to product and customer service requests.
Send you a newsletter (if you opt in).
Solicit support for the Site.

Affiliate Links and Third-Party Tracking

Some links on the Site are affiliate links, including links to B&H Photo and other retailers or affiliate networks. When you click an affiliate link on our Site and visit a retailer’s website, the retailer or the affiliate program provider may place or read cookies and collect information about your visit to attribute purchases and calculate commissions. This information can include your IP address, device identifiers, the page you came from, the link you clicked, timestamps, and technical information about your browser or device. These parties process such information according to their own privacy policies.

By using the Site and clicking on affiliate links, you acknowledge that third parties may collect, use, and transfer information for attribution and reporting purposes related to the affiliate program, and you consent to such collection and processing to the extent required by applicable law.

We mark monetized outbound links with rel=”sponsored” or rel=”nofollow” as appropriate. Our editorial recommendations are independent; affiliate relationships do not influence our product selections or opinions.

Tracking Technologies

Cookies and web beacons

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help operate the Site and improve your experience. Most browsers are set to accept cookies by default. You can remove or reject cookies through your browser settings; however, doing so may affect the availability and functionality of the Site.

If we display a cookie settings banner due to regional requirements (for example, in the EU/UK), you can use it to manage non-essential cookies.

Internet-based advertising

We may use third-party software or services to serve ads, manage email campaigns, or support other marketing initiatives. These services may use cookies or similar technologies to optimize your online experience. For more information about opting out of interest-based ads, you can visit the Network Advertising Initiative Opt-Out Tool or the Digital Advertising Alliance Opt-Out Tool.

Website analytics

We may partner with third-party analytics providers (for example, Google Analytics) to allow tracking technologies on the Site via first-party and third-party cookies to analyze and track users’ use of the Site, determine the popularity of certain content, and better understand online activity. By accessing the Site, you consent to the collection and use of your information by these third-party vendors. We do not transfer your personal information to these vendors beyond what is necessary to operate analytics tools. You are encouraged to review the privacy policy of any analytics provider you use.

Note that getting a new computer, installing a new browser, upgrading an existing browser, or erasing or otherwise altering your browser’s cookie files may also clear certain opt-out cookies or settings.

Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By law or to protect rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation. This includes exchanging information with other entities for fraud protection and credit risk reduction.

Third-party service providers

We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.

Marketing communications

With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.

Interactions with other users

If you interact with other users of the Site, those users may see your name, profile photo, and descriptions of your activity, consistent with the features you use and your settings.

Online postings

When you post comments, contributions, or other content to the Site, your posts may be viewed by all users and may be publicly distributed outside the Site in perpetuity.

Third-party advertisers and affiliate networks

We may use third-party advertising companies and affiliate program providers to serve content and measure attribution when you visit the Site. These companies may use information about your visits to the Site and other websites contained in cookies to provide advertisements or to attribute purchases and calculate commissions.

Affiliates

We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.

Business partners

We may share your information with our business partners to offer you certain products, services, or promotions.

Other third parties

We may share your information with advertisers and investors for the purpose of conducting general business analysis. We may also share your information with such third parties for marketing purposes, as permitted by law.

Sale or bankruptcy

If we reorganize or sell all or a portion of our assets, undergo a merger, or are acquired by another entity, we may transfer your information to the successor entity. If we go out of business or enter bankruptcy, your information would be an asset transferred or acquired by a third party. Such transfers may occur, and the transferee may continue to honor, or may not honor, commitments we made in this Privacy Policy.

We are not responsible for the actions of third parties with whom you share personal or sensitive data, and we have no authority to manage or control third-party solicitations. If you no longer wish to receive correspondence, emails, or other communications from third parties, you are responsible for contacting the third party directly.

Third-Party Websites

The Site may contain links to third-party websites and applications of interest, including advertisements and external services, that are not affiliated with us. Once you have used these links to leave the Site, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, you should review the privacy policies and practices of the third party responsible for that website. We are not responsible for the content or privacy and security practices and policies of any third parties, including other sites, services, or applications that may be linked to or from the Site.

Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against interception or other misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties.

Policy for Children

We do not knowingly solicit information from or market to children under the age of 13. If you become aware of any data we have collected from children under age 13, please contact us using the contact information provided below.

Controls for Do-Not-Track Features

Most web browsers and some mobile operating systems include a Do Not Track (“DNT”) setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will update this Privacy Policy to describe that practice.

Options Regarding Your Information

Account information

You may at any time review or change the information in your account or terminate your account by logging into your account settings (if available) and updating your account, or by contacting us using the contact information provided below. Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. Some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use, or comply with legal requirements.

Emails and communications

If you no longer wish to receive correspondence, emails, or other communications from us, you may opt out by using the unsubscribe link included in our emails, adjusting your preferences (if an account is available), or contacting us using the contact information provided below. If you no longer wish to receive communications from third parties, you are responsible for contacting the third party directly.

California Privacy Rights

California Civil Code Section 1798.83, also known as the “Shine the Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing using the contact information below.

If you are under 18 years of age, reside in California, and have a registered account with the Site, you have the right to request removal of unwanted data that you publicly post on the Site. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make reasonable efforts to ensure the data is not publicly displayed on the Site, but the data may not be completely or comprehensively removed from our systems.

Your Rights and Choices (EEA/UK visitors)

If you are located in the EEA or UK, you may have certain rights under applicable data protection laws, which may include the right to request access to, correction of, or deletion of your personal information, or to object to or restrict certain processing. To exercise a right, contact us using the information below. We may request additional information to verify your identity.

Data Retention

We retain information for as long as necessary to provide the Site, comply with our legal obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the type of data and our legal or operational needs.

Terms of Use

Last updated: November 4, 2025

Acceptance of Terms

By accessing or using the Photo-Logica website (the “Site”), you agree to these Terms of Use. If you do not agree, please do not use the Site. We may update these Terms by posting a revised version; your continued use constitutes acceptance of the revised Terms.

Informational Use Only

The Site provides educational content and opinions about photography gear and related topics. Content is for general informational purposes and is not a substitute for your own evaluation or professional advice.

Accuracy & Availability

We strive for accuracy and verify product details at the time of publication. However, specifications, pricing, promotions, and availability can change without notice. Always confirm current information on the retailer’s product page before purchasing.

Affiliate Relationships & Independence

Some outbound links are affiliate links (including links to B&H and other retailers). We may earn a commission if you make a qualifying purchase, at no extra cost to you. Affiliate partnerships do not influence our recommendations or opinions; our editorial choices are independent.

Intellectual Property & Nominative Use

All trademarks, logos, and brand names are the property of their respective owners. We use product and brand names nominatively to identify and compare products; such use does not imply sponsorship or endorsement. Site content (text, graphics, and other materials) is owned by us or our licensors and may not be copied, republished, or distributed without permission, except as permitted by law.

User Conduct

You agree not to post, upload, or transmit any content that is unlawful, defamatory, misleading, or that infringes third-party rights (including copyright, trademark, privacy, or publicity rights). You also agree not to introduce malware, attempt to gain unauthorized access, or interfere with the operation of the Site.

External Links

The Site may link to third-party websites. We are not responsible for the content, policies, or practices of those sites. Follow third-party terms and privacy policies when you visit their properties.

Disclaimers & Limitation of Liability

THE SITE AND ALL CONTENT ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE AND OUR OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR DATA, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF THE SITE.

Corrections & Contact

If you spot an error or believe content on the Site infringes your rights, please contact us and we will review promptly: info.photologica@gmail.com.

Changes to the Site

We may modify or discontinue any part of the Site at any time without notice. We are not liable to you or any third party for any modification, suspension, or discontinuance.

Governing Law

These Terms are governed by the laws of the United States and, where applicable, the State of Tennessee, without regard to conflict-of-law principles.

Contact Us

If you have questions or comments about this Privacy Policy or our Terms of Use, please contact us at info@photologica .com.